Agenda
To propel the client’s growth and enabling their journey towards becoming a travel and lifestyle brand
About the Firm
- Our client is a leading digital-only D2C brand. Launched during the pandemic, they carved a niche by bridging the gap between budget and luxury. With a plan to expedite the retail and global market expansion, they are disrupting a $33 billion global travel & lifestyle industry with an honest focus on great design and better execution.
The Scenario
- Our client operates in a thriving industry poised for exponential growth. The firm was at a unique stage needing to navigate through operational and growth challenges.
The Challenge
Strategic Intervention
A nuanced approach was adopted to navigate critical growth impediments.
- The firm’s major challenge was to navigate through the dynamic market, break the cost barrier, keeping imitators at bay and operational expansion, especially their offline presence.
- As a design principle we align client’s vision, mission and company’s goals and objectives, allowing Veda to outline a framework for growth through leaders.
- Attracting and retaining top talent and growth culture is integral to sustained success. To expand their retail footprints quickly, onboarding the right leaders with passion and high calibre became crucial for the firm.
- A strong pitchbook was created enabling smooth engagement between the client and the desired candidates. Veda’s professionals positioned the potential candidates in clear alignment with the proposition.
- Retail expansion and cultural transformation leaders were essential part of the strategy.
- A detailed industry mapping process, identification of target companies and top talent with proven credentials, were key ingredients for strategic alignment.
Outcome
Our comprehensive and collaborative efforts became instrumental in driving the firm towards a narrative of success.
- Veda successfully onboarded leaders like Head of retail operations, Head of HR etc. Other significant senior roles are in progress, aligned to the goal of building an ‘A’ level leadership team.
- Our approach has been appreciated and valued by the client, making Veda as their preferred partner.
