About the Firm
- An AI-driven productivity platform aimed to streamline workflows by integrating project management, documentation, and collaboration. With operations in the US, headquartered in Singapore it sought to scale in India and expand globally, establishing itself as a leader in productivity tech.
The Scenario
- Scaling from 0 to 10, strengthening foundations, and expanding rapidly.
- Growing presence in India while preparing for global expansion.
- Building brand, a strong founding team, and market recognition.
The Challenge
Strategic Intervention
- Talent Challenge – Professionals were hesitant to join an emerging brand.
- Leadership Team – Built a strong core team aligned with long-term goals.
- Brand Challenge – Gaining the confidence of potential hires and stakeholders in the vision and leadership.
- Brand Positioning – We have the credibility to build a brand so companies trust us.
- Budget Constraints – Limited resources to support operational growth and scaling.
- Founder & Product Advocacy – Building leadership excellence and highlighting the product’s growth potential.
- Competitive Market – Creating a differentiator in a crowded productivity software space
- Smart Resource Allocation – Maximized efficiency while maintaining costeffectiveness.
- Scalability Roadmap – Developed structured strategies for growth in India and beyond.
Outcome
- Built a strong founding team, setting the stage for scale.
- Strengthened market presence and credibility in India.
- Enhanced brand trust, strengthening both hiring and partnerships opportunities.
