About - The Client
- The client is a fast-growing Netherlands-based e-commerce company offering affordable home, garden, and lifestyle products. With a digital-first model and presence across Europe, North America, and Asia, it is known for delivering value-driven, functional solutions to a broad consumer base.
Scenario
- India was identified as a strategic market to drive cost efficiency, improve sourcing quality and agility, and enhance product variety. The client needed a seasoned partner to manage local operations, build a team, and establish a base, all without immediately setting up a legal entity.
The Mandate
- Act as their local execution partner in India
- Build and manage a reliable, high performing local team
- Provide end-to-end operational oversight with founder-level ownership
Priorities
Challenges
- Set up the sourcing office in India
- Navigating India’s complex regulatory and compliance environment
- Streamline procurement
- Building sourcing and design capabilities
- Accelerate product development
- Hiring culturally aligned, functionally skilled local talent
- Strengthen the backend supply chain
- Ensuring cross-border communication and operational continuity
- Managing vendors, contracts, and legal matters in a new market
Action Plan & Solution: Veda’s Strategic Approach
Entry and Setup
Enabled compliant operations via VEDA's legal entity — managing payroll, admin, and local regulations so clients can focus on growth from day one.
People Management & Talent Retention
Built and onboarded a high-performing team aligned to global roles, with a focus on culture fit and long-term retention.
Market Research
Delivered deep insights on sourcing, vendor landscape, and pricing dynamics to guide strategic decision making.
Supplier Ecosystem
Leveraged VEDA's local network to onboard reliable partners and vendors for long-term scalability and operational resilience.
Brand Engagement
Developed compelling pitch books and narratives to build authentic trust with hires and partners across markets.
On-Ground Execution & Support
Managed daily operations, vendor contracts, and legal matters — serving as the client's trusted local arm on the ground.
Impact
- Built and managed a 20+ member India team under VEDA’s entity
- Scaled operations from 1 to 200+ containers/month
- Set up a fully functional sourcing office and design studio
- Delivered business continuity and on ground support for over a decade
- Became the client’s trusted partner for India operations and growth
