About Client
US-based listed leading telecom wireless company.
Having over 655 million USD in revenue.
With a global presence having a strong reputation for innovation.
They specialized in components and systems for wireless communications.
Their top product divisions also include application-specific integrated circuits (ASICs), Avionics tests, In- Circuit test systems.
The Scenario
The company envisioned a robust expansion into India and
set up the GCC, seeking visionary leaders to spearhead its
operations. With ambitions to dominate the wireless
telecom industry, they aimed to forge strategic alliances
with global Fortune 500 giants. As they meticulously
planned their entry into these markets, they required
comprehensive resources and support. Their goal was to
ascend as a preeminent player in this burgeoning and
competitive landscape, driving innovation and excellence.
The Challenge
Strategic Intervention
- Market entry challenges- The client, entering the Indian market for the first time, faced significant hurdles due to their lack of operational experience and minimal brand recognition in a market dominated by established players.
- Expansion preparation- For the successful expansion, the Veda team conducted thorough localized market research and engaged in detailed discussions to grasp regional preferences, competitive dynamics, and align with the client’s strategic ambitions.
- Market complexities- India's highly competitive telecom market, with established players and aggressive pricing strategies, poses challenges for market penetration. Understanding the market complexities including regulatory & statutory requirements is crucial.
- Expert-led Search - Veda assigned a specialized team of consultants, industry experts, and dedicated resources to lead the search and ensure a successful outcome.
- Leadership talent- Attracting top-tier leadership talent in India's rapidly expanding GCCs, which feature strong representation from both global and domestic giants, posed challenges in finding individuals with the right management skills, experience, and cultural fit.
- Networking & pitch strategy- Tapped into Veda’s extensive network to gather referrals and recommendations. A compelling pitch book was tailored to highlight the client's proposition, effectively presented by our experts to engage candidates.
THE CHALLENGES
- Market entry challenges- The client, entering the Indian market for the first time, faced significant hurdles due to their lack of operational experience and minimal brand recognition in a market dominated by established players.
- Market complexities- India's highly competitive telecom market, with established players and aggressive pricing strategies, poses challenges for market penetration. Understanding the market complexities including regulatory & statutory requirements is crucial.
- Leadership talent- Attracting top-tier leadership talent in India's rapidly expanding GCCs, which feature strong representation from both global and domestic giants, posed challenges in finding individuals with the right management skills, experience, and cultural fit.
The Strategy
- Expansion preparation- For the successful expansion, the Veda team conducted thorough localized market research and engaged in detailed discussions to grasp regional preferences, competitive dynamics, and align with the client’s strategic ambitions.
- Expert-led Search - Veda assigned a specialized team of consultants, industry experts, and dedicated resources to lead the search and ensure a successful outcome.
- Networking & pitch strategy- Tapped into Veda’s extensive network to gather referrals and recommendations. A compelling pitch book was tailored to highlight the client's proposition, effectively presented by our experts to engage candidates.
Outcome
As the project concluded, Veda's contributions greatly benefited our client’s growth journey in the following ways:-
- The initial concerns were addressed through strategic advocacy and thoughtful discussions, creating growth opportunities aligned with their vision.
- This collaboration not only empowered the client with an exceptional leadership team also strengthened their strategic position and readiness to enter the competitive Indian market.
- Not only Veda was chosen as the client's trusted partner, the relationship has grown over the years enabling an efficient engagement and delivery model for their critical mandate handled by Veda.
